Scannell in ‘Dailiness’, analyses the existence of broadcasting, the activities of radio and television in everyday life, as well as the place of truth in the world. Scannell applies Heidegger’s concepts in his explanations, ultimately portraying this concept of ‘Dailiness’.
Scannell effectively conveys the role of broadcasting, through its ability to express a way of life, bringing together a nation or society. Scannell references major public events in the British calendar, and links them to the role of broadcasting in portraying such events, whether through radio or television, and in turn bringing the nation together as one. Scannell also emphasises the role of broadcasting in creating routine and schedule in the lives of listeners and viewers, linking this to his concept of ‘my-time’. Scannell argues that broadcasting gives structure to the day and that there is almost a sense of expectancy in the lives of the public, knowing when their favourite shows will air, in turn enabling them to base their routines around broadcasted media.
Scannell also explains the concept of ‘publicness’, which he refers to as the ‘irreducible mark of the intrinsically social character of life’. Scannell’s definition shows how publicness reflects the social nature of our world, and how this is displayed on radio and television, easily accessible mediums to society. Scannell also shows how broadcasting impacted publicness, bringing greater sense to this concept, in that publicness is now even more public through new mediums such as radio and television.
Scannell’s analysis of the activities of radio and television in everyday life reveal their ability to ‘double’ reality, creating new methods of expectancy and worldly being. Radio and television act as mediums filling the day, with news and entertainment, with its original, earliest structure being in fact dailiness, the uniting feature of all its workings.
Scannell, P 1996, Radio, Television and Modern Life, Blackwell, pg. 144 – 178