Tag Archives: arts3091

Advanced Media Issues – Week 7

Contemporary forms of music publishing and journalism have taken rapid leaps in recent years. We have seen multi-platform journalism become an industry standard, and music blogs become the source of all new music. These mediums are industries are rapidly transforming, as technology evolves, and with it, society moves forward. However, the argument that journalism and music are dying are rendered completely false. The ‘frames’ by which we see these industries and modes have simply shifted.

Music is not enjoyed any less than it has in the past. We are being exposed to more new forms, styles and genres of music than ever before. Music is the artwork, but the literal frame around it has simply shifted to a more accessible medium than albums and record stores. Especially since public knowledge has become that music piracy is not as damaging as in perceived, accessing and downloading music online has become the norm. However, it is not the piracy aspect that is the main agenda. Revolutionary forms of access to music through blogs, social media and various networks shows that music’s demand has seen it transcend the record store or the music label. Not simply a demand from listeners but a demand by artists and producers to publish their own works.

Similarly, journalism has seen a demand in content across all mediums, not just print. Readers want not only the latest news, but they want it as soon as it breaks. Journalists now favour speed and response time of a story as opposed to quality, which can be worked on later. Readers would rather watch a 30 second video of a breaking story right as it happens, rather than an in depth analysis later that night.

The framing of journalism has dramatically shifted, where it has become ‘transversal’, not limited to any one traditional form. Likewise music may become even more transversal than it has become, as we see publishing across all industries become a right not a privilege.

Janis Lucis

Advertisements

Leave a comment

Filed under arts3091

Advanced Media Issues – Week 12

Media art covers a a lot of ground, and spans across multiple styles, genres and even industries. What the average person perceives as media art differs from that of someone involved in media studies and production. Therefore  it can be said that media art needs considerable backing from various institutions to be produced and published, and experienced by the mainstream population.

One of the most impressive recent installations of media art that I have seen is a 3D projection mapping skateboard ramp <http://www.digitalbuzzblog.com/tron-3d-projection-mapping-skateboarding-ramp-session/&gt;. This installation coincided with the release of the movie “Tron: Legacy”. However, would this be considered art? It served a purpose in promoting the movie, and functionally, it added a another dimension of activity to the individuals skating the installation. “It’s like you’re in a computer game in real life” – one of the skaters said. The piece was aesthetically pleasing, but according to the individual, added an extra sensation to the experience.

This idea is linked to the way sensation is felt in our lives, in society and various communities. This is reminiscent of virtuality and virtual worlds, where the individual has escaped “reality” for a moment, in order to pursue something else through aesthetics and sensation, while still remaining part of this world. The idea behind ‘Intimate Transactions” <http://www.embodiedmedia.com/#/page/details&gt; is the same. In this case, two individuals, are part of a new ecology that is reliant upon themselves and their actions. They escape to a new community, a new reality, where their actions have consequences in that specific new community.

Perhaps, if media art can be accessed by the mainstream population, society can gain a sense of consequence for their actions. Even though for only a moment, stuck in a virtual reality, individuals can become reliant on only themselves or one other person, and access a reality that they have not before known. Art and media and not always perceived as linked, but if that perception can change, we as society can grow to appreciate and learn what could be in store for us in the future.

Leave a comment

Filed under arts3091

Advanced Media Issues – Week 9

Micropolitics is the use of power to achieve a goal within an organization. How can this concept come into play outside of what we see as an organisation?

Micropolitics play a role in society and media use. We use our power to achieve our goals, but our goals are not always beneficial. Manning (2009) says that affective politics are not moral politics. What influences society is not always seen as right.

Just as the earth is polluted by chemicals and global warming becomes a concern, micropoliticians rise up to stand against the destruction of the planet. Protesters rally in the streets, and sometimes riots ensue, chaos occurs. These micropoliticans are not doing anything wrong in their own eyes, they are fighting for a cause, but to society, they are perpetuating violence.

Take P2P networks – used on a worldwide scale. They are used for a purpose and a benefit, but are deemed immoral because they more often than not, break the law. They promote piracy and stealing, but the micropoliticians at the heart of these networks use the power of their connectedness to promote sharing and free flow of information.

One last example. Only a few weeks ago a video was posted to YouTube where a bigger schoolboy was retaliating against a smaller bully who was abusing him. Both boys were suspended from school. This conduct, posting fights on the internet is anti-social behaviour, but many in the community see this incident as a wake up call to the presence of bullying in schools. The school as an organisation, and the boys as micropoliticians, saw a position of power being used by the bigger boy to achieve a goal which may have been ‘immoral’, but benefited a wider community.

Throughout society, we are faced with obstacles which can be overcome by a collective power of change. Whether it’s global warming, or violence, a politics without barriers allows us to achieve goals that may be beneficial to society, and this micropolitical mindset helps us understand the purpose behind this.

Bibliography

Manning, E (2009) ‘From Biopolitics to the Biogram, or How Leni Riefenstahl Moves through Fascism’ in Relationscapes

Leave a comment

Filed under arts3091

Advanced Media Issues – Week 4

The prescribed readings this week were quite complex, and at first glance, had little to do with media studies. Consciousness, memory and perception are ideas that I rarely link to media discourse, but after considering the readings, I have realised that perception, especially, has a lot to do with media and how we engage with it.

Memory and perception play vital roles within the way which we choose to use media. Perception is very individualistic, and each person has their own ‘perception’ of media use. Take an internet search engine, for example. From my own observations, I have found that how people use search engines, especially for research, varies greatly. Whether individuals search for keywords, or whole sentences, their perception of results will all be different. Memory plays a part in perception, as learned habits or ritualistic tendencies can come into play when analysing perception. How an individual learned to use a search engine will greatly affect how they use one now. The memory of past perceptions will influence our newer ones, and since perception is very individual, not everyone receives the same ‘message’. Some people learned to use keywords, and narrow down their search instantly, while others learned to type in a question and hope for the best. In both these scenarios, perception of results will vary, even if the individuals are searching for the exact same information.

People can experience new perceptions, however, and with that can come the learning of new skills. One might engage with a more efficient method of using a search engine (searching for keywords), in a way as a result of trial and error. In the Alan Kay demonstration, we see a woman with no experience playing tennis, yet in an afternoon, she learns to play a decent game of casual tennis, by way of trial and error. Just as one realises simplicity is the key; that search engines look only for particular words (smaller picture), the woman playing tennis realised in order to play, she must simplify her perception, and instead of looking at the big picture, she must focus on the smaller picture (memorised movements.)

We ourselves must balance the small and big pictures in our memory and perception, being able to accept ongoing change and the varying ways of engaging with media.

 

 

Leave a comment

Filed under arts3091

Arts3091 – Week 2 Blog

We are introduced to many new concepts through the Murphy reading, which provide a framework in analysing the way in which media (and particularly, technology) interact with the change of culture, society and politics.

Technological determinism is one theory which proscribes the ability of technology to trigger social change. This concept stands out to me, especially because of the way society interacts with technology in discussion and in participation of current affairs. It seems that technological determinism is at the forefront of mediated society at present. I think of the way in which Twitter is being used to co-ordinate and inform both public and private spheres. In San Francisco, Iraq war protesters used Twitter to keep fellow activists informed of their movements throughout the day. In doing so, protesters avoided the use of walk-talkies or mobile phones which would often lead to arrest. What we see here is a bypass of social pressure, where technology has followed a logic of it’s own. McLuhan argues that technologies are extensions of human capacities, and we can clearly see that in this example, where technology has not merely given us a new medium, but a new mechanism with which to work.

Langdon Winner believes that technology is not what matters most, but the social or economic system in which it resides. This is true, in application to my example, where Twitter is not the driving force behind the protest that took place, rather the use of this technology to attract a cultural and political response. This protest made headlines because of it’s manipulative yet very open strategy. Anyone can now view the Twitter posts throughout the protest, and the movement is now ‘public property’ to an extent.

It is fascinating how politics and culture influence the way technology is pursued and developed, in a society that in fact relies greatly on it’s advancement.

Janis Lucis

Leave a comment

Filed under arts3091